Nintendo also began gaining support of independent video game developers in the middle of 2016 to provide assistance to help them bring games to the Switch, led by Nintendo's head of partner management Damon Baker.[271] They had tried to draw in indie developers near the end of the Wii U's lifetime, providing indie game demos that were highlighted during E3 2015, but by this point, the Wii U had already been considered a failure.[271] Nintendo sees games such as Snipperclips as a model of their target for indie games, in which they worked to help provide Switch implementation support and software tools to these parties early in the console's lifecycle, according to Takahashi and Koizumi.[23] Some, like Yacht Club Games, who have ported Shovel Knight to the Switch, noted that some of the major innovations in the Switch, such as the Joy-Con, were not revealed to them until just prior to the January 2017 announcement.[272] Nintendo of America reached out to many independent developers and publishers, including Chucklefish, Team17, and Devolver Digital, to gain titles for the platform and make the process of publishing easier. Nintendo still curates which titles they allow on the system, using the company's past portfolio for evaluation, and still carefully time releases to keep a steady stream of new content. However, once a game is greenlit, pushing out patches and updates can be done rapidly and at no further cost to the developer.[273][274] Nintendo also offers the Switch's dev kit at 50,000 yen, or about $450, far under the cost of a comparable dev kit for other consoles, making it more amenable for smaller developers to afford and build for the unit.[275] Nintendo offers several of these indie games as "Nindies" through the eShop. Nintendo had anticipated that they would have at least sixty indie games released for the Switch through 2017, but ended up with over 320 titles by the end of 2017 as a result of the console's popularity.[276][277][278] Indie developers have found that Nintendo has also had a significant role in the promotion and marketing of their games, including using the games to help promote the Switch itself, in contrast to Microsoft or Sony. These developers also found Nintendo tries to keep a better rapport with fans of Nintendo's products, and help these fans identify Switch indie games they feel they will like the most, including those games that build on Nintendo's classic games from the NES, SNES, and Game Boy eras that can draw in a more global audience.[271] Baker says that while they do try to encourage indie developers to release their games as a Switch console exclusive, they do not force developers towards this, knowing that the developers must have a good business case for doing so.[271]
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